The Authority's mission, in part, is to make sure all retailers are provided a level playing field when buying alcoholic beverages from NYS licensed wholesalers. In order to promote fair buying practices, we have an online database for retailers to check the current month’s price posting of the exact products a wholesaler has for sale and the discount you can receive if you buy that product in bulk. This is to maintain the principal that no matter how big or small you are the same price is awarded to you. Each month a licensed wholesaler needs to post how much each bottle, case as well as multiple cases of wine and liquor cost. Each retailer has the same opportunity to purchase alcohol as the same price. Price posting does not apply to beer or wine products.
Contact the Alcohol Training Awareness Program (ATAP) Department
The SLA's ATAP program trains licensees and their employees in the appropriate and lawful sales of alcoholic beverages.