Wholesale and Manufacturer licenses are distinguished by the type of alcoholic beverage being sold. Licensed retailers may only purchase alcoholic beverages from a licensed wholesaler, a licensed manufacturer or, in the case of wine and liquor, from privately held collections. Wholesalers and manufacturers must obtain a federal permit to operate.
Licensed manufacturers can distribute their products through licensed wholesalers and/or sell directly to licensed retailers. Certain manufacturers have the ability to conduct retail operations at their licensed premises.
"Micro" licenses allow for the same privileges as the standard licensed, but have reduced licensing fees and limits on the amount that can be produced. "Farm" manufacturers are also limited in the amount of production, and must produce alcoholic beverages made from New York State grown ingredients.
The application review period can take up to two months depending on the type of license you apply for, the volume of applications submitted and the completeness of your application. Any deficiencies in your application will result in delays or disapproval of your license.
Liquor and wine sold in New York State are subject to price posting. Price posting is the filing of a schedule with the prices at which manufacturers and wholesalers will sell their products. With the exception of wineries, new price schedules for wholesale and retail must be posted each month.
All alcoholic beverages sold in New York State must have a brand label on the container; that brand label must be registered with and approved by the Authority. Brand Label Registration is required for all liquor, beer, wine products, cider and wine specialties sold in New York State.